Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, direct mail, marketing materials and social media. Log in here to start managing your business with ease.
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